Otherworld Birmingham

Birmingham’s high tech Virtual Reality gaming bar gets an IRL immersive design package to guide visitors through a rich multi-sensory experience.

Venue wide integrated pixel LED with centralised control system.

Bespoke fixtures including floating rings and digital table candles.

Large scale projection mapping at 4K resolution and a total of 37.8K Lumens.

Generative Notch content reacts to interactive feedback from the self-service bar taps.

Visuals and lighting run in synchronisation and auto adjust to light levels at different times of the day.

Frontage of Otherworld Birmingham at night
Custom LED candles and addressable LED on seating
Main bar area illuminated at night
Screenshot of generative visuals
VR Pods with LED underlighting
Custom LED candle fixture
Generative content
Main bar area at night with projection mapped generative content
WC with custom LED neon lighting
Custom LED illuminated toilet cubicle
Otherworld Birmingham front
Pink themed main bar area
Underlit VR pods
Main bar area with custom LED underlighting
Purple generative content
Main bar area with custom LED trim on features
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Ton of Brix